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Marketing and communication

Market analysis

Audience Development and Loyalty Expert | Très-Arts 2017
Market analysis Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Audience Research Made Easy: A Guide for Small to Medium Performing Arts Organizations | Australia Council for the Arts 2005
Market analysis Publication

This is a detailed and helpful Australian guide to conducting audience research, including advice on “how to plan an audience research campaign from inception through to analysis and implementation”. Different research techniques are covered, including informal observation, focus groups and questionnaires.

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
Market analysis Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Changing demographics and their effect on values, beliefs and attitudes toward performing arts presentation | CAPACOA 2012
Market analysis Effective PD activity | Training video

This webinar was presented as part of The Value of Presenting Study. It contains relevant data to inform marketing and audience development activities.

Cultural Tourism | Strategic Moves 2015
Market analysis Effective PD activity

Cultural tourism has been identified as one of Canada’s greatest opportunities to grow bottom line results for the tourism industry and generate new economic benefits in communities large and small.

Culture Track 2014: Examining the Evolving Behaviors of Cultural Audiences | Orchestras Canada / Orchestres Canada 2014
Market analysis Effective PD activity | Training video

Findings from a U.S. research on attitudes, motivators, and barriers of culturally active audiences.

Data Convergence | CAPACOA 2015
Market analysis Effective PD activity

Bigger isn’t always better. Yet, when it comes to data, there’s something to be said about bringing together several data sources into a comprehensive database. But is it necessarily better? More data requires more time and capacity. At the same time, it can generate deeper insights and help inform decision-making. This panel from the 2015 CAPACOA Conference investigated different approaches to data convergence. It also illustrated how arts organizations may harness data to get to know their audiences and their community better.

GeoSearch | Statistics Canada / Statistique Canada 2013
Market analysis Publication

GeoSearch provides access to demographic data that arts organizations can use to learn more about their market.

Hanneke Marois-Ronken - Communications & Marketing Strategies Consultant | Stratège innovation culturelle - communication marketing 2016
Market analysis Consultant

I devise creative, integrated communications and marketing strategies for clients which such as festivals and theatres. I target the best ways of raising their profile and optimizing their performance. Based on innovative approaches to engaging audiences and communities in a 2.0 world, the solutions are measurable and developed specifically for the performing arts ecology.

Making better decisions: how to turn arts data into action | Strategic Moves 2014
Market analysis Effective PD activity

In this intensive PD seminar, participants will learn and re-enforce arts research and data analysis skills that are crucial to sound decision-making in arts organizations.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
Market analysis Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

More than age: Understanding your changing demographics | Strategic Moves 2015
Market analysis Effective PD activity

Inga will give a presentation on the demographic dimensions of attendance and attendance measurement of live performances. She will expand beyond age, to consider life stage and generation in how arts organizations can understand their own markets and evolve effective strategies to serve a much wider range of audiences.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
Market analysis Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

The Road to Results: Effective Practices for Building Arts Audiences | The Wallace Foundation 2014
Market analysis Publication

This analysis of the audience-building efforts of 10 arts organizations identifies and describes nine practices that can help this work succeed.

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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