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Marketing and communication

*Communication (general)

Audience Development and Loyalty Expert | Très-Arts 2017
*Communication (general) Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Audience development: A roadmap to engaged audiences and vibrant communities | Strategic Moves 2015
*Communication (general) Effective PD activity

In this session, Inga will guide participants through presentation, conversation and practical exercises toward their own roadmap of effective, contemporary audience development practices. Key concepts include how to create effective branding approaches in any size organization, defining target audiences, creating break-through marketing campaigns and building community-engaged partnerships.

Cultural Tourism | Strategic Moves 2015
*Communication (general) Effective PD activity

Cultural tourism has been identified as one of Canada’s greatest opportunities to grow bottom line results for the tourism industry and generate new economic benefits in communities large and small.

Culture Hawks: Managing economic uncertainty through arts and culture | Strategic Moves 2015
*Communication (general) Effective PD activity

This decade has seen the rise in municipal cultural planning due to the recognition of the undeniable power of arts and culture to revitalize urban centres and reinvigorate rural regions.

Digital Marketing eBook | Culture Days 2016
*Communication (general) Publication

Comprehensive eBook by Liesl Barrell, published by Culture Days in support to a series of webinars.

Integrated Audience Development | Très-Arts 2017
*Communication (general) Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
*Communication (general) Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

Teatricus | The show business' toolbox | Teatricus 2011
*Communication (general) Other

Self-service tools made by and for art and culture professionals.



Teatricus is a network that is dedicated to bringing arts professionals together and equipping them with tools they need. Teatricus offers these tools in order to facilitate the workload for all artists in visual and performance arts as well as in the areas of audiovisual, film and television.

Thinking : Business | Strategic Moves 2017
*Communication (general) Consultant

Our work thrives on the crossroads of research, strategy and marketing / audience development. Since founding Strategic Moves in 2007, Inga Petri has made sustained contributions to audience development in various arts organizations. She led the Value of Presenting: A Study of Performing Arts Presentation in Canada from 2011 to 2013.

Title: Creating Strategic Plans | UBC Centre for Cultural Planning and Development | UBC Centre for Cultural Planning and Development 2017
*Communication (general) Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is offering its popular professional development course: “Creating Strategic Plans.” (Oct 2 – Dec 3, 2017) delivered 100% online.

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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