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Audience (and market) development

*Audience (and market) development (general)

A Time of Convergence: New Practices for a New Era in the Arts | CAPACOA 2015
*Audience (and market) development (general) Effective PD activity | Training video

Provocative keynote by Richard Evans at the 2015 CAPACOA Conference. This keynote was followed by a hands-on plenary session.

Aging and the Arts | CAPACOA 2015
*Audience (and market) development (general) Effective PD activity | Third-party proposal

It’s not just your audience that is getting older.  It’s the whole population that’s aging (including yogis, bikers, tweeps, and, yes, your audience too). We’ve known for a while that aging would eventually trend – it has been 60+ years since boomers were babies – but did society as whole and the arts sector in particular prepare for it? Aging presents a host of challenges, but it also comes with interesting opportunities from an arts and health perspective.

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
*Audience (and market) development (general) Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Building Engagement through Alternative Concert Formats | Orchestras Canada 2013
*Audience (and market) development (general) Effective PD activity | Training video

Encounters, mini-concerts, pulses, wallcasts: this presentation summarizes New World Symphony’s exciting experience with the research and development of a range of new concert formats.

CPAMO Toolkit: Evidence-based Strategies to Promote Pluralism in the Arts | CPPAMO 2011
*Audience (and market) development (general) Innovative approach

Arts organizations, in fact arts communities locally, provincially, nationally and world-wide, seem to have turned their attention to what is popularly called ‘diversity’ and, in particular, how to connect to people who are no longer ‘strangers in our midst’ but engaging leaders of artistic expression in contemporary culture.

Integrated Audience Development | Très-Arts 2017
*Audience (and market) development (general) Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
*Audience (and market) development (general) Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

Making Meaningful Connections: Characteristics of Arts Groups that Engage New and Diverse Participants | James Irvine Foundation / Helicon 2014
*Audience (and market) development (general) Publication

This research shares the attributes of organizations that successfully invite, reach, and meet the needs of diverse audiences.

Not for the Likes of You - How to Reach a Broader Audience | Arts Council England 2004
*Audience (and market) development (general) Publication

Collection of audience development best practices commissioned by Arts Council England.

Thinking : Business | Strategic Moves 2017
*Audience (and market) development (general) Consultant

Our work thrives on the crossroads of research, strategy and marketing / audience development. Since founding Strategic Moves in 2007, Inga Petri has made sustained contributions to audience development in various arts organizations. She led the Value of Presenting: A Study of Performing Arts Presentation in Canada from 2011 to 2013.

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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