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Audience (and market) development

*Audience (and market) development (general)

A Time of Convergence: New Practices for a New Era in the Arts | CAPACOA 2015
*Audience (and market) development (general) Effective PD activity | Training video

Provocative keynote by Richard Evans at the 2015 CAPACOA Conference. This keynote was followed by a hands-on plenary session.

Aging and the Arts | CAPACOA 2015
*Audience (and market) development (general) Effective PD activity | Third-party proposal

It’s not just your audience that is getting older.  It’s the whole population that’s aging (including yogis, bikers, tweeps, and, yes, your audience too). We’ve known for a while that aging would eventually trend – it has been 60+ years since boomers were babies – but did society as whole and the arts sector in particular prepare for it? Aging presents a host of challenges, but it also comes with interesting opportunities from an arts and health perspective.

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
*Audience (and market) development (general) Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Building Engagement through Alternative Concert Formats | Orchestras Canada 2013
*Audience (and market) development (general) Effective PD activity | Training video

Encounters, mini-concerts, pulses, wallcasts: this presentation summarizes New World Symphony’s exciting experience with the research and development of a range of new concert formats.

CPAMO Toolkit: Evidence-based Strategies to Promote Pluralism in the Arts | CPPAMO 2011
*Audience (and market) development (general) Innovative approach

Arts organizations, in fact arts communities locally, provincially, nationally and world-wide, seem to have turned their attention to what is popularly called ‘diversity’ and, in particular, how to connect to people who are no longer ‘strangers in our midst’ but engaging leaders of artistic expression in contemporary culture.

Integrated Audience Development | Très-Arts 2017
*Audience (and market) development (general) Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
*Audience (and market) development (general) Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

Making Meaningful Connections: Characteristics of Arts Groups that Engage New and Diverse Participants | James Irvine Foundation / Helicon 2014
*Audience (and market) development (general) Publication

This research shares the attributes of organizations that successfully invite, reach, and meet the needs of diverse audiences.

Not for the Likes of You - How to Reach a Broader Audience | Arts Council England 2004
*Audience (and market) development (general) Publication

Collection of audience development best practices commissioned by Arts Council England.

Thinking : Business | Strategic Moves 2017
*Audience (and market) development (general) Consultant

Our work thrives on the crossroads of research, strategy and marketing / audience development. Since founding Strategic Moves in 2007, Inga Petri has made sustained contributions to audience development in various arts organizations. She led the Value of Presenting: A Study of Performing Arts Presentation in Canada from 2011 to 2013.

Building audience loyalty

Integrated Audience Development | Très-Arts 2017
Building audience loyalty Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
Building audience loyalty Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

Event / show logistics

Box-office and ticketing software

Integrated Audience Development | Très-Arts 2017
Box-office and ticketing software Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Box-office management

Integrated Audience Development | Très-Arts 2017
Box-office management Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Funding

Fundraising

Helping Arts Organizations Thrive | Sandra Thomson Development Consultant 2017
Fundraising Consultant

I'm available as a resource to you, your staff and your board as someone who has lived the presenting life for the past 40 years.

Volunteers and Donors in Arts and Culture Organizations | Hill Strategies Research / Hill Stratégie Recherche 2016
Fundraising Publication

Data on the demographic profile and behavior of Canadian volunteers and donors in 2013.

Sponsorship

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
Sponsorship Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

General competencies

Crisis management

Integrated Audience Development | Très-Arts 2017
Crisis management Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Interpersonal skills

Tips on Leading and Contributing to Meetings | CCCO 2008
Interpersonal skills Publication

As cultural managers, you’re always busy planning, preparing for and running meetings with your own staff, with other members of the organization or the sector, or simply contributing to other people’s meetings.

This guide looks at your role as a meeting leader and as a meeting participant.

Leadership

Leadership and Building Your Team | Cultural Careers Council Ontario 2007
Leadership Publication

There has always been a great deal of debate about what makes an effective leader, in the cultural or any other sector. But we would fail if we tried to define a single set of qualities that would fit all leaders: some are admirable, some can be very unpleasant. Leadership can also depend on the situation: some managers are effective during a crisis but not when there are routine jobs to be done.

Partnerships

A Time of Convergence: New Practices for a New Era in the Arts | CAPACOA 2015
Partnerships Effective PD activity | Training video

Provocative keynote by Richard Evans at the 2015 CAPACOA Conference. This keynote was followed by a hands-on plenary session.

General resources on presenting

Fundamentals

Breaking the Fifth Wall: Digitizing the Performing Arts | CAPACOA 2015
Fundamentals Training video

This workshop from the 2015 CAPACOA conference explores ways in which technology may evolve brand new practices in performing arts presentation (and distribution).

Holistic initiative or practice

Teatricus | The show business' toolbox | Teatricus 2011
Holistic initiative or practice Other

Self-service tools made by and for art and culture professionals.



Teatricus is a network that is dedicated to bringing arts professionals together and equipping them with tools they need. Teatricus offers these tools in order to facilitate the workload for all artists in visual and performance arts as well as in the areas of audiovisual, film and television.

Human resources

Human resources management

Delegation of Tasks and Projects | Cultural Careers Council Ontario 2008
Human resources management Publication

A major challenge for most cultural managers is having too much to do and insufficient resources to get everything done properly. Is there an opportunity here for a manager to free up time for more senior-management related activities and, at the same time, increase the contribution and job satisfaction of employees?

The answer is a resounding yes – through effective delegation.

Motivating People | Cultural Careers Council Ontario 2007
Human resources management Publication

One of the most important and common concerns of cultural managers is employee motivation, particularly in environments where significant financial reward is not an option, and where their staff is being over-stretched at work.

Volunteer training

Adopting the Canadian Code for Volunteer Involvement: Harbourfront Centre Case Study | Harbourfront Centre 2015
Volunteer training Best practice

This case study is intended to provi de an example of how one organization reviewed the Code for Volunteer Involvement, and set forth a thorough review of each of the organizational standards.

Helping Arts Organizations Thrive | Sandra Thomson Development Consultant 2017
Volunteer training Consultant

I'm available as a resource to you, your staff and your board as someone who has lived the presenting life for the past 40 years.

Volunteer Canada | Volunteer Canada / Bénévoles Canada 2015
Volunteer training Publication

Volunteer Canada's website provides access to a full spectrum of volunteer theory and practice resources.

Volunteer Recruitment | Cultural Pluralism in the Arts Movement Ontario (CPAMO) 2013
Volunteer training Effective PD activity

These presentations address how to approach recruiting volunteers from diverse communities in ways that are open, inclusive, respectful and understanding of their cultural backgrounds.

Management and administration

*Management and administration (general)

Contract Negotiations | Ontario Presents 2015
*Management and administration (general) Training video

The ability to negotiate is a critical skill for presenters and successful negotiating is one part art and one part science. By demonstrating the basic elements of negotiations and how to apply them artfully and fairly in contract negotiations, this webinar will improve participants’ chances of a good outcome for all parties to the negotiation.

Thinking : Business | Strategic Moves 2017
*Management and administration (general) Consultant

Our work thrives on the crossroads of research, strategy and marketing / audience development. Since founding Strategic Moves in 2007, Inga Petri has made sustained contributions to audience development in various arts organizations. She led the Value of Presenting: A Study of Performing Arts Presentation in Canada from 2011 to 2013.

Advocacy

Being the Change You Wish to See in the World | Canadian Arts Coalition / Coalition canadienne des arts 2011
Advocacy Effective PD activity | Publication | Third-party proposal

A workshop for local arts organization who don't yet know that they want to engage in political and advocacy activities.

Governance

20 Questions Directors of Not-for-profit Organizations Should Ask about Governance | Canadian Institute of Chartered Accountants / Institut canadien des comptables agréés 2013
Governance Publication

This booklet identifies and briefly discusses the key areas of governance in a not-for-profit organization and the responsibilities of the directors. It is part of the Canadian Institute of Chartered Accountants' Not-for-Profit Directors Series, which includes several other useful resources.

Rules and standards

The Ins and Outs of International Taxation | CAPACOA 2015
Rules and standards Effective PD activity

Presentation on taxation of non-resident artists in Canada, including Regulation 105 and Regulation 102 Withholding, as well as T4 information returns and tax returns.

Strategic/business planning

A Time of Convergence: New Practices for a New Era in the Arts | CAPACOA 2015
Strategic/business planning Effective PD activity | Training video

Provocative keynote by Richard Evans at the 2015 CAPACOA Conference. This keynote was followed by a hands-on plenary session.

All About Strategic Planning | Free Management Library 2008
Strategic/business planning Publication

Comprehensive overview of strategic planning; includes detailed descriptions of tools and steps to understand and conduct strategic planning.

Helping Arts Organizations Thrive | Sandra Thomson Development Consultant 2017
Strategic/business planning Consultant

I'm available as a resource to you, your staff and your board as someone who has lived the presenting life for the past 40 years.

Integrated Audience Development | Très-Arts 2017
Strategic/business planning Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Thinking : Business | Strategic Moves 2017
Strategic/business planning Consultant

Our work thrives on the crossroads of research, strategy and marketing / audience development. Since founding Strategic Moves in 2007, Inga Petri has made sustained contributions to audience development in various arts organizations. She led the Value of Presenting: A Study of Performing Arts Presentation in Canada from 2011 to 2013.

Marketing and communication

*Communication (general)

Digital Marketing eBook | Culture Days 2016
*Communication (general) Publication

Comprehensive eBook by Liesl Barrell, published by Culture Days in support to a series of webinars.

Integrated Audience Development | Très-Arts 2017
*Communication (general) Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Teatricus | The show business' toolbox | Teatricus 2011
*Communication (general) Other

Self-service tools made by and for art and culture professionals.



Teatricus is a network that is dedicated to bringing arts professionals together and equipping them with tools they need. Teatricus offers these tools in order to facilitate the workload for all artists in visual and performance arts as well as in the areas of audiovisual, film and television.

Thinking : Business | Strategic Moves 2017
*Communication (general) Consultant

Our work thrives on the crossroads of research, strategy and marketing / audience development. Since founding Strategic Moves in 2007, Inga Petri has made sustained contributions to audience development in various arts organizations. She led the Value of Presenting: A Study of Performing Arts Presentation in Canada from 2011 to 2013.

Communication strategies

Integrated Audience Development | Très-Arts 2017
Communication strategies Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Market analysis

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
Market analysis Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Changing demographics and their effect on values, beliefs and attitudes toward performing arts presentation | CAPACOA 2012
Market analysis Effective PD activity | Training video

This webinar was presented as part of The Value of Presenting Study. It contains relevant data to inform marketing and audience development activities.

Data Convergence | CAPACOA 2015
Market analysis Effective PD activity

Bigger isn’t always better. Yet, when it comes to data, there’s something to be said about bringing together several data sources into a comprehensive database. But is it necessarily better? More data requires more time and capacity. At the same time, it can generate deeper insights and help inform decision-making. This panel from the 2015 CAPACOA Conference investigated different approaches to data convergence. It also illustrated how arts organizations may harness data to get to know their audiences and their community better.

GeoSearch | Statistics Canada / Statistique Canada 2013
Market analysis Publication

GeoSearch provides access to demographic data that arts organizations can use to learn more about their market.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
Market analysis Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

Marketing

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
Marketing Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Boundless: How we can scale evolving artistic expression for niche markets | Strategic Moves 2017
Marketing Effective PD activity

This session will explore the challenges and opportunities of evolving artistic practices, inter-disciplinary work and how to find and expand markets for such offers from the perspective of the arts presenter.

Digital Marketing eBook | Culture Days 2016
Marketing Publication

Comprehensive eBook by Liesl Barrell, published by Culture Days in support to a series of webinars.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
Marketing Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

Press relations

Integrated Audience Development | Très-Arts 2017
Press relations Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Social media

Digital Marketing eBook | Culture Days 2016
Social media Publication

Comprehensive eBook by Liesl Barrell, published by Culture Days in support to a series of webinars.

Integrated Audience Development | Très-Arts 2017
Social media Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Ticketing policy and subscription

Integrated Audience Development | Très-Arts 2017
Ticketing policy and subscription Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Performing arts technologies

*Performing arts technologies (general)

Teatricus | The show business' toolbox | Teatricus 2011
*Performing arts technologies (general) Other

Self-service tools made by and for art and culture professionals.



Teatricus is a network that is dedicated to bringing arts professionals together and equipping them with tools they need. Teatricus offers these tools in order to facilitate the workload for all artists in visual and performance arts as well as in the areas of audiovisual, film and television.

Programming

*Programming (general)

Aging and the Arts | CAPACOA 2015
*Programming (general) Effective PD activity | Third-party proposal

It’s not just your audience that is getting older.  It’s the whole population that’s aging (including yogis, bikers, tweeps, and, yes, your audience too). We’ve known for a while that aging would eventually trend – it has been 60+ years since boomers were babies – but did society as whole and the arts sector in particular prepare for it? Aging presents a host of challenges, but it also comes with interesting opportunities from an arts and health perspective.

Boundless: How we can scale evolving artistic expression for niche markets | Strategic Moves 2017
*Programming (general) Effective PD activity

This session will explore the challenges and opportunities of evolving artistic practices, inter-disciplinary work and how to find and expand markets for such offers from the perspective of the arts presenter.

Breaking the Fifth Wall: Digitizing the Performing Arts | CAPACOA 2015
*Programming (general) Training video

This workshop from the 2015 CAPACOA conference explores ways in which technology may evolve brand new practices in performing arts presentation (and distribution).

Building Engagement through Alternative Concert Formats | Orchestras Canada 2013
*Programming (general) Effective PD activity | Training video

Encounters, mini-concerts, pulses, wallcasts: this presentation summarizes New World Symphony’s exciting experience with the research and development of a range of new concert formats.

CPAMO Toolkit: Evidence-based Strategies to Promote Pluralism in the Arts | CPPAMO 2011
*Programming (general) Innovative approach

Arts organizations, in fact arts communities locally, provincially, nationally and world-wide, seem to have turned their attention to what is popularly called ‘diversity’ and, in particular, how to connect to people who are no longer ‘strangers in our midst’ but engaging leaders of artistic expression in contemporary culture.

The Ins and Outs of International Taxation | CAPACOA 2015
*Programming (general) Effective PD activity

Presentation on taxation of non-resident artists in Canada, including Regulation 105 and Regulation 102 Withholding, as well as T4 information returns and tax returns.

Appreciation of disciplines/genres

Boundless: How we can scale evolving artistic expression for niche markets | Strategic Moves 2017
Appreciation of disciplines/genres Effective PD activity

This session will explore the challenges and opportunities of evolving artistic practices, inter-disciplinary work and how to find and expand markets for such offers from the perspective of the arts presenter.

CPAMO Toolkit: Evidence-based Strategies to Promote Pluralism in the Arts | CPPAMO 2011
Appreciation of disciplines/genres Innovative approach

Arts organizations, in fact arts communities locally, provincially, nationally and world-wide, seem to have turned their attention to what is popularly called ‘diversity’ and, in particular, how to connect to people who are no longer ‘strangers in our midst’ but engaging leaders of artistic expression in contemporary culture.

Making Meaningful Connections: Characteristics of Arts Groups that Engage New and Diverse Participants | James Irvine Foundation / Helicon 2014
Appreciation of disciplines/genres Publication

This research shares the attributes of organizations that successfully invite, reach, and meet the needs of diverse audiences.

The Art of Deaf, Disability and Mad Arts | CAPACOA 2015
Appreciation of disciplines/genres Effective PD activity

What's the difference between disability-inclusive and disability-identified arts? This panel explored the aesthetics and the curation of Deaf, disability and mad arts.

Artistic vision

Boundless: How we can scale evolving artistic expression for niche markets | Strategic Moves 2017
Artistic vision Effective PD activity

This session will explore the challenges and opportunities of evolving artistic practices, inter-disciplinary work and how to find and expand markets for such offers from the perspective of the arts presenter.

The Art of Deaf, Disability and Mad Arts | CAPACOA 2015
Artistic vision Effective PD activity

What's the difference between disability-inclusive and disability-identified arts? This panel explored the aesthetics and the curation of Deaf, disability and mad arts.

Contract negotiation

Contract Negotiations | Ontario Presents 2015
Contract negotiation Training video

The ability to negotiate is a critical skill for presenters and successful negotiating is one part art and one part science. By demonstrating the basic elements of negotiations and how to apply them artfully and fairly in contract negotiations, this webinar will improve participants’ chances of a good outcome for all parties to the negotiation.

Fee Negotiation Tools for Dance Artists and Presenters & Fee Standards Study | The CanDance Network 2009
Contract negotiation Effective PD activity | Publication | Third-party proposal

Three-year study on fees paid for professional dance presentation in Canada and a series of Fee Negotiation Tools that are used in support to a workshop:

* Artist Negotiation Tool

* Presenter Negotiation Tool

* Sample Budget Template

* Sample Engagement Contract

Contribution to artist development

Creation Spaces: Nurturing Artistic Process, Practice and Creation Through Place | CAPACOA 2013
Contribution to artist development Effective PD activity | Training video

Panel discussion on the role of venues and presenters in support of the creation process. It explored space and the creation of new artistic work; how facilities go beyond performances on stages to foster relationships with artists and their communities; and how innovative spaces are shifting thinking around artistic practice, process and the development of contemporary work.

New Practices in Presenting: Artist Development | CAPACOA 2015
Contribution to artist development Effective PD activity | Training video

Panel of experts who have been working to develop innovative new practices and programs around artist development. Working with artists to develop new work, new markets and audiences is a shared experience – between the artist, their team, the presenter and community. This panel presents amazing examples of how this shared responsibility has resulted in new relationships, new work and the further expansion of artists’ careers.

Technology

*Technology (general)

Teatricus | The show business' toolbox | Teatricus 2011
*Technology (general) Other

Self-service tools made by and for art and culture professionals.



Teatricus is a network that is dedicated to bringing arts professionals together and equipping them with tools they need. Teatricus offers these tools in order to facilitate the workload for all artists in visual and performance arts as well as in the areas of audiovisual, film and television.

New information and communication technologies (NICT)

Breaking the Fifth Wall: Digitizing the Performing Arts | CAPACOA 2015
New information and communication technologies (NICT) Training video

This workshop from the 2015 CAPACOA conference explores ways in which technology may evolve brand new practices in performing arts presentation (and distribution).

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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