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Resources - Audience (and market) development

Audience (and market) development

*Audience (and market) development (general)

A Time of Convergence: New Practices for a New Era in the Arts | CAPACOA 2015
*Audience (and market) development (general) Effective PD activity | Training video

Provocative keynote by Richard Evans at the 2015 CAPACOA Conference. This keynote was followed by a hands-on plenary session.

Aging and the Arts | CAPACOA 2015
*Audience (and market) development (general) Effective PD activity | Third-party proposal

It’s not just your audience that is getting older.  It’s the whole population that’s aging (including yogis, bikers, tweeps, and, yes, your audience too). We’ve known for a while that aging would eventually trend – it has been 60+ years since boomers were babies – but did society as whole and the arts sector in particular prepare for it? Aging presents a host of challenges, but it also comes with interesting opportunities from an arts and health perspective.

Audience Development and Loyalty Expert | Très-Arts 2017
*Audience (and market) development (general) Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Audience development: A roadmap to engaged audiences and vibrant communities | Strategic Moves 2015
*Audience (and market) development (general) Effective PD activity

In this session, Inga will guide participants through presentation, conversation and practical exercises toward their own roadmap of effective, contemporary audience development practices. Key concepts include how to create effective branding approaches in any size organization, defining target audiences, creating break-through marketing campaigns and building community-engaged partnerships.

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
*Audience (and market) development (general) Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Building Engagement through Alternative Concert Formats | Orchestras Canada 2013
*Audience (and market) development (general) Effective PD activity | Training video

Encounters, mini-concerts, pulses, wallcasts: this presentation summarizes New World Symphony’s exciting experience with the research and development of a range of new concert formats.

Building New Audiences and Renovating the Old | Ontario Presents 2015
*Audience (and market) development (general) Training video

This webinar is designed to help presenters attract different demographics through programming, advertising and communication while making it new, exciting and still effective for existing audiences.

CPAMO Toolkit: Evidence-based Strategies to Promote Pluralism in the Arts | CPPAMO 2011
*Audience (and market) development (general) Innovative approach

Arts organizations, in fact arts communities locally, provincially, nationally and world-wide, seem to have turned their attention to what is popularly called ‘diversity’ and, in particular, how to connect to people who are no longer ‘strangers in our midst’ but engaging leaders of artistic expression in contemporary culture.

Critical Response | CAPACOA 2014
*Audience (and market) development (general) Effective PD activity

This innovative workshop helped participants to reflect and talk about their experience following the performance of a peculiar work and to begin to gain perspective about how to engage their audiences with new, and also challenging performances. The critical response protocol used in the workshop can be applied in many different contexts, including with audience, at conferences and festivals alike.

Culture Track 2014: Examining the Evolving Behaviors of Cultural Audiences | Orchestras Canada / Orchestres Canada 2014
*Audience (and market) development (general) Effective PD activity | Training video

Findings from a U.S. research on attitudes, motivators, and barriers of culturally active audiences.

Deepening Sense of Belonging Through Arts and Culture | CAPACOA 2016
*Audience (and market) development (general) Effective PD activity

Presentation and interactive dialogue on the connections between arts, culture and sense of belonging.

Engaging Next Generation Audiences: A Study of College Student Preferences towards Music and the Performing Arts | WolfBrown 2013
*Audience (and market) development (general) Publication

Set of research reports on “maximizing college students’ performing arts attendance and participation, with a focus on the particular challenges of classical music.”

Hanneke Marois-Ronken - Communications & Marketing Strategies Consultant | Stratège innovation culturelle - communication marketing 2016
*Audience (and market) development (general) Consultant

I devise creative, integrated communications and marketing strategies for clients which such as festivals and theatres. I target the best ways of raising their profile and optimizing their performance. Based on innovative approaches to engaging audiences and communities in a 2.0 world, the solutions are measurable and developed specifically for the performing arts ecology.

Integrated Audience Development | Très-Arts 2017
*Audience (and market) development (general) Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Integrated Web Presence: Growing and Evaluating Your Online Footprint | Strategic Moves 2015
*Audience (and market) development (general) Effective PD activity

In this hands-on, practical training session, participants will gain a clear understanding of the components of a fully integrated web presence, how they work together to grow their online footprint and, most important, grow their business.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
*Audience (and market) development (general) Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

Making Meaningful Connections: Characteristics of Arts Groups that Engage New and Diverse Participants | James Irvine Foundation / Helicon 2014
*Audience (and market) development (general) Publication

This research shares the attributes of organizations that successfully invite, reach, and meet the needs of diverse audiences.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
*Audience (and market) development (general) Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

Not for the Likes of You - How to Reach a Broader Audience | Arts Council England 2004
*Audience (and market) development (general) Publication

Collection of audience development best practices commissioned by Arts Council England.

The Road to Results: Effective Practices for Building Arts Audiences | The Wallace Foundation 2014
*Audience (and market) development (general) Publication

This analysis of the audience-building efforts of 10 arts organizations identifies and describes nine practices that can help this work succeed.

Thinking : Business | Strategic Moves 2017
*Audience (and market) development (general) Consultant

Our work thrives on the crossroads of research, strategy and marketing / audience development. Since founding Strategic Moves in 2007, Inga Petri has made sustained contributions to audience development in various arts organizations. She led the Value of Presenting: A Study of Performing Arts Presentation in Canada from 2011 to 2013.

Title: Creating Strategic Plans | UBC Centre for Cultural Planning and Development | UBC Centre for Cultural Planning and Development 2017
*Audience (and market) development (general) Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is offering its popular professional development course: “Creating Strategic Plans.” (Oct 2 – Dec 3, 2017) delivered 100% online.

Building audience loyalty

Audience Development and Loyalty Expert | Très-Arts 2017
Building audience loyalty Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Building New Audiences and Renovating the Old | Ontario Presents 2015
Building audience loyalty Training video

This webinar is designed to help presenters attract different demographics through programming, advertising and communication while making it new, exciting and still effective for existing audiences.

Integrated Audience Development | Très-Arts 2017
Building audience loyalty Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
Building audience loyalty Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
Building audience loyalty Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

Cultural mediation

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
Cultural mediation Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

Title: Creating Strategic Plans | UBC Centre for Cultural Planning and Development | UBC Centre for Cultural Planning and Development 2017
Cultural mediation Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is offering its popular professional development course: “Creating Strategic Plans.” (Oct 2 – Dec 3, 2017) delivered 100% online.

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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