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Resources - Marketing and communication

Marketing and communication

*Communication (general)

Audience Development and Loyalty Expert | Très-Arts 2017
*Communication (general) Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Audience development: A roadmap to engaged audiences and vibrant communities | Strategic Moves 2015
*Communication (general) Effective PD activity

In this session, Inga will guide participants through presentation, conversation and practical exercises toward their own roadmap of effective, contemporary audience development practices. Key concepts include how to create effective branding approaches in any size organization, defining target audiences, creating break-through marketing campaigns and building community-engaged partnerships.

Cultural Tourism | Strategic Moves 2015
*Communication (general) Effective PD activity

Cultural tourism has been identified as one of Canada’s greatest opportunities to grow bottom line results for the tourism industry and generate new economic benefits in communities large and small.

Culture Hawks: Managing economic uncertainty through arts and culture | Strategic Moves 2015
*Communication (general) Effective PD activity

This decade has seen the rise in municipal cultural planning due to the recognition of the undeniable power of arts and culture to revitalize urban centres and reinvigorate rural regions.

Digital Marketing eBook | Culture Days 2016
*Communication (general) Publication

Comprehensive eBook by Liesl Barrell, published by Culture Days in support to a series of webinars.

Integrated Audience Development | Très-Arts 2017
*Communication (general) Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
*Communication (general) Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

Teatricus | The show business' toolbox | Teatricus 2011
*Communication (general) Other

Self-service tools made by and for art and culture professionals.



Teatricus is a network that is dedicated to bringing arts professionals together and equipping them with tools they need. Teatricus offers these tools in order to facilitate the workload for all artists in visual and performance arts as well as in the areas of audiovisual, film and television.

Thinking : Business | Strategic Moves 2017
*Communication (general) Consultant

Our work thrives on the crossroads of research, strategy and marketing / audience development. Since founding Strategic Moves in 2007, Inga Petri has made sustained contributions to audience development in various arts organizations. She led the Value of Presenting: A Study of Performing Arts Presentation in Canada from 2011 to 2013.

Title: Creating Strategic Plans | UBC Centre for Cultural Planning and Development | UBC Centre for Cultural Planning and Development 2017
*Communication (general) Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is offering its popular professional development course: “Creating Strategic Plans.” (Oct 2 – Dec 3, 2017) delivered 100% online.

Communication strategies

Audience Development and Loyalty Expert | Très-Arts 2017
Communication strategies Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Cultural Tourism | Strategic Moves 2015
Communication strategies Effective PD activity

Cultural tourism has been identified as one of Canada’s greatest opportunities to grow bottom line results for the tourism industry and generate new economic benefits in communities large and small.

Educational Design & Experience Architecture | Hello, Architekt ! 2016
Communication strategies Consultant

Accelerate innovation using Organizational Storytelling, Process Mapping, Ethnography, Experience Architecture, Visual Sensemaking, Calm Computing, Rapid Prototyping & Applied Poetry.

Hanneke Marois-Ronken - Communications & Marketing Strategies Consultant | Stratège innovation culturelle - communication marketing 2016
Communication strategies Consultant

I devise creative, integrated communications and marketing strategies for clients which such as festivals and theatres. I target the best ways of raising their profile and optimizing their performance. Based on innovative approaches to engaging audiences and communities in a 2.0 world, the solutions are measurable and developed specifically for the performing arts ecology.

Integrated Audience Development | Très-Arts 2017
Communication strategies Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Integrated Web Presence: Growing and Evaluating Your Online Footprint | Strategic Moves 2015
Communication strategies Effective PD activity

In this hands-on, practical training session, participants will gain a clear understanding of the components of a fully integrated web presence, how they work together to grow their online footprint and, most important, grow their business.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
Communication strategies Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

The Culture of Curiosity | CAPACOA 2014
Communication strategies Effective PD activity

Andrew Taylor delivered a fascinating keynote at the CAPACOA conference. He zeroed in on the theme "Culture of Curiosity" and skillfully addressed it with definitions, but also with considerations as to how curiosity may be used in marketing and in management.

Title: Creating Strategic Plans | UBC Centre for Cultural Planning and Development | UBC Centre for Cultural Planning and Development 2017
Communication strategies Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is offering its popular professional development course: “Creating Strategic Plans.” (Oct 2 – Dec 3, 2017) delivered 100% online.

Market analysis

Audience Development and Loyalty Expert | Très-Arts 2017
Market analysis Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Audience Research Made Easy: A Guide for Small to Medium Performing Arts Organizations | Australia Council for the Arts 2005
Market analysis Publication

This is a detailed and helpful Australian guide to conducting audience research, including advice on “how to plan an audience research campaign from inception through to analysis and implementation”. Different research techniques are covered, including informal observation, focus groups and questionnaires.

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
Market analysis Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Changing demographics and their effect on values, beliefs and attitudes toward performing arts presentation | CAPACOA 2012
Market analysis Effective PD activity | Training video

This webinar was presented as part of The Value of Presenting Study. It contains relevant data to inform marketing and audience development activities.

Cultural Tourism | Strategic Moves 2015
Market analysis Effective PD activity

Cultural tourism has been identified as one of Canada’s greatest opportunities to grow bottom line results for the tourism industry and generate new economic benefits in communities large and small.

Culture Track 2014: Examining the Evolving Behaviors of Cultural Audiences | Orchestras Canada / Orchestres Canada 2014
Market analysis Effective PD activity | Training video

Findings from a U.S. research on attitudes, motivators, and barriers of culturally active audiences.

Data Convergence | CAPACOA 2015
Market analysis Effective PD activity

Bigger isn’t always better. Yet, when it comes to data, there’s something to be said about bringing together several data sources into a comprehensive database. But is it necessarily better? More data requires more time and capacity. At the same time, it can generate deeper insights and help inform decision-making. This panel from the 2015 CAPACOA Conference investigated different approaches to data convergence. It also illustrated how arts organizations may harness data to get to know their audiences and their community better.

GeoSearch | Statistics Canada / Statistique Canada 2013
Market analysis Publication

GeoSearch provides access to demographic data that arts organizations can use to learn more about their market.

Hanneke Marois-Ronken - Communications & Marketing Strategies Consultant | Stratège innovation culturelle - communication marketing 2016
Market analysis Consultant

I devise creative, integrated communications and marketing strategies for clients which such as festivals and theatres. I target the best ways of raising their profile and optimizing their performance. Based on innovative approaches to engaging audiences and communities in a 2.0 world, the solutions are measurable and developed specifically for the performing arts ecology.

Making better decisions: how to turn arts data into action | Strategic Moves 2014
Market analysis Effective PD activity

In this intensive PD seminar, participants will learn and re-enforce arts research and data analysis skills that are crucial to sound decision-making in arts organizations.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
Market analysis Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

More than age: Understanding your changing demographics | Strategic Moves 2015
Market analysis Effective PD activity

Inga will give a presentation on the demographic dimensions of attendance and attendance measurement of live performances. She will expand beyond age, to consider life stage and generation in how arts organizations can understand their own markets and evolve effective strategies to serve a much wider range of audiences.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
Market analysis Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

The Road to Results: Effective Practices for Building Arts Audiences | The Wallace Foundation 2014
Market analysis Publication

This analysis of the audience-building efforts of 10 arts organizations identifies and describes nine practices that can help this work succeed.

Marketing

Audience Development and Loyalty Expert | Très-Arts 2017
Marketing Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Audience development: A roadmap to engaged audiences and vibrant communities | Strategic Moves 2015
Marketing Effective PD activity

In this session, Inga will guide participants through presentation, conversation and practical exercises toward their own roadmap of effective, contemporary audience development practices. Key concepts include how to create effective branding approaches in any size organization, defining target audiences, creating break-through marketing campaigns and building community-engaged partnerships.

Audiences, Markets and Motivations in the Performing Arts | CAPACOA 2012
Marketing Effective PD activity | Training video

Webinar highlighting key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that can be applied to audience and sponsor development.

Boundless: How we can scale evolving artistic expression for niche markets | Strategic Moves 2017
Marketing Effective PD activity

This session will explore the challenges and opportunities of evolving artistic practices, inter-disciplinary work and how to find and expand markets for such offers from the perspective of the arts presenter.

Cultural Tourism | Strategic Moves 2015
Marketing Effective PD activity

Cultural tourism has been identified as one of Canada’s greatest opportunities to grow bottom line results for the tourism industry and generate new economic benefits in communities large and small.

Digital Marketing eBook | Culture Days 2016
Marketing Publication

Comprehensive eBook by Liesl Barrell, published by Culture Days in support to a series of webinars.

Hanneke Marois-Ronken - Communications & Marketing Strategies Consultant | Stratège innovation culturelle - communication marketing 2016
Marketing Consultant

I devise creative, integrated communications and marketing strategies for clients which such as festivals and theatres. I target the best ways of raising their profile and optimizing their performance. Based on innovative approaches to engaging audiences and communities in a 2.0 world, the solutions are measurable and developed specifically for the performing arts ecology.

Integrated Web Presence: Growing and Evaluating Your Online Footprint | Strategic Moves 2015
Marketing Effective PD activity

In this hands-on, practical training session, participants will gain a clear understanding of the components of a fully integrated web presence, how they work together to grow their online footprint and, most important, grow their business.

Making better decisions: how to turn arts data into action | Strategic Moves 2014
Marketing Effective PD activity

In this intensive PD seminar, participants will learn and re-enforce arts research and data analysis skills that are crucial to sound decision-making in arts organizations.

Making better decisions: The Dos and Don’ts of Research in the Arts | Ontario Presents 2015
Marketing Training video

This webinar will share essential information and practical examples of the dos and don’ts of conducting audience and marketing research in the arts.

More than age: Understanding your changing demographics | Strategic Moves 2015
Marketing Effective PD activity

Inga will give a presentation on the demographic dimensions of attendance and attendance measurement of live performances. She will expand beyond age, to consider life stage and generation in how arts organizations can understand their own markets and evolve effective strategies to serve a much wider range of audiences.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
Marketing Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

The Value of Presenting: A Study of Performing Arts Presentation in Canada | CAPACOA 2013
Marketing Publication

Landmark report with useful information on attendance of the performing arts and on the benefits it provides to Canadians and their communities.

Press relations

Audience Development and Loyalty Expert | Très-Arts 2017
Press relations Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Integrated Audience Development | Très-Arts 2017
Press relations Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
Press relations Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

Publicity

Audience Development and Loyalty Expert | Très-Arts 2017
Publicity Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Hanneke Marois-Ronken - Communications & Marketing Strategies Consultant | Stratège innovation culturelle - communication marketing 2016
Publicity Consultant

I devise creative, integrated communications and marketing strategies for clients which such as festivals and theatres. I target the best ways of raising their profile and optimizing their performance. Based on innovative approaches to engaging audiences and communities in a 2.0 world, the solutions are measurable and developed specifically for the performing arts ecology.

Integrated Web Presence: Growing and Evaluating Your Online Footprint | Strategic Moves 2015
Publicity Effective PD activity

In this hands-on, practical training session, participants will gain a clear understanding of the components of a fully integrated web presence, how they work together to grow their online footprint and, most important, grow their business.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
Publicity Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

Social media

A Start Up Guide to Social Media and Other Great Online Tools for Arts Councils | OSAC 2012
Social media Publication

From Facebook & Twitter to Survey Monkey, the world of Social Media and free online tools have become key ways for organizations to communicate. OSAC has pulled together key information in an introduction to Social Media.

Audience Development and Loyalty Expert | Très-Arts 2017
Social media Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Cultural Tourism | Strategic Moves 2015
Social media Effective PD activity

Cultural tourism has been identified as one of Canada’s greatest opportunities to grow bottom line results for the tourism industry and generate new economic benefits in communities large and small.

Digital Marketing eBook | Culture Days 2016
Social media Publication

Comprehensive eBook by Liesl Barrell, published by Culture Days in support to a series of webinars.

Integrated Audience Development | Très-Arts 2017
Social media Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Integrated Web Presence: Growing and Evaluating Your Online Footprint | Strategic Moves 2015
Social media Effective PD activity

In this hands-on, practical training session, participants will gain a clear understanding of the components of a fully integrated web presence, how they work together to grow their online footprint and, most important, grow their business.

NEW Online UBC Course: Cultural Tourism – An Asset-Based Economic Development Strategy | UBC Centre for Cultural Planning and Development 2017
Social media Curriculum-based e-learning

The international University of British Columbia (UBC) Centre for Cultural Planning and Development is now offering a new CPD course: "Cultural Tourism: An Asset-based Economic Development Strategy(Oct 2 – Dec 3, 2017) delivered 100% online.

Ticketing policy and subscription

Audience Development and Loyalty Expert | Très-Arts 2017
Ticketing policy and subscription Consultant

Denis has developed a practical approach to audience recruitment, engagement and retention. He shares his knowledge through conferences, workshops and on his blog. He makes use of his approach while working on strategies tailored to the needs of his clients.

Integrated Audience Development | Très-Arts 2017
Ticketing policy and subscription Consultant

Workshop on how to reach, increase and managearts patrons, as well as ensure their loyalty.

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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