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Cultural Tourism


October 2015, Kelowna, BC - 15
October 2015, Wells, BC - 30
April 2015, Dawson City, YT - 150
April 2015, Whitehorse, YT - 26


Brief description

Cultural tourism has been identified as one of Canada’s greatest opportunities to grow bottom line results for the tourism industry and generate new economic benefits in communities large and small.

Detailed description

In this dynamic presentation, Inga will outline how a vibrant and diverse arts, heritage and culture sector can play a vital role in broadening and deepening your area’s appeal as a tourism destination. She will highlight approaches to encouraging and capitalizing on this next wave of tourism. From building authentic cultural experiences grounded in what makes your area special to a results-oriented framework for building new kinds of tourism collaborations with the arts, heritage and culture sector, Inga will offer practical solutions for how you can attract more high-value visitors from across Canada, the USA and beyond.

This presentation will lead into conversations by participants about how tourism operators and the arts, heritage and culture sector can collaborate in offering compelling cultural tourism experiences and positioning your area as a premier cultural tourism destination.

Target audience

presenters, executive directors, marketing, communications, artistic directors, web developers

Form of delivery

Keynote, Plenary

Length of program

1 - 1.5 hours


Tourism Industry Association of the Yukon
Creative City Network Summit
Yukon Arts Centre

Resource published by

Inga Petri / Strategic Moves
458 McLeod St
Ottawa (Ontario) K1R 5P6 / Canada

613 558-8433

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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