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Thinking : Business



Brief description

Our work thrives on the crossroads of research, strategy and marketing / audience development. Since founding Strategic Moves in 2007, Inga Petri has made sustained contributions to audience development in various arts organizations. She led the Value of Presenting: A Study of Performing Arts Presentation in Canada from 2011 to 2013.

Detailed description

Inga Petri, founder of Strategic Moves, has designed and implemented strategies for organizations throughout the private, not-for-profit and public sectors over the last 23 years.

I have lived some 23 professional years in marketing, strategy, research. In 2007, I founded Strategic Moves - Thinking : Business, an independent consultancy that brings 360 research and insight to solving client problems both strategically and tactically.

I appreciate opportunities to make a contribution working with people who want to discover new and better ways to connect with markets and customers.

I like facilitating change that is grounded in need, insight and purpose.

- Arts and Culture: Performing arts, Museums, Service organizations
- Health
- International Trade Promotion: Crown Corporations & Government
- National Membership Associations
- Technology

- Marketing Research (focus groups, surveys)
- Business Intelligence
- Web Usability Research
- Executive Workshops
- Audience Development / Marketing Strategy
- Brand Strategy including Place branding
- Integrated Marketing and Communications Strategies
- Social Marketing
- Social media, e-marketing and Web Information Architecture

A Certified Marketing Research Professional (CMRP) and Past-President of the MRIA Ottawa Chapter (2004-2014), Inga presents at national research and marketing conferences and speaks on the rapidly evolving contemporary marketing, actionable research practices and the performing arts sector.

Client evaluation

Inga is everything a consultant should be: a subject matter expert, a task master, a big concept and small detail thinker. She reads the needs of her clients and provides great value on every project. - Tara Lapointe, Canada Council for the Arts

Inga overcame stakeholders' skepticism and convinced them to engage constructively so that the final result of the new Museum's brand was an incredible success. - Joe Geurts former CEO, Canadian War Museum


The Value of Presenting: A Study of Performing Arts Presentation in Canada, CAPACOA

My blog contains numerous posts related to performing arts:

Resource published by

Inga Petri / Strategic Moves
458 McLeod St
Ottawa (Ontario) K1R 5P6 / Canada

613 558-8433

Ce projet est rendu possible grâce à Patrimoine canadien et au Secrétaire aux affaires intergouvernementales canadiennes du Québec

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